The SWW Annual Conference is the highlight in the Society’s calendar where for two days we display the very best we have to offer in terms of speakers, exhibitors and hospitality. This year the conference is taking place at the Hilton East Midlands Airport on the 11th and 12th of October, and with it fast approaching, we thought we’d give you a more in-depth look at what we’ve got in store for this year’s event.

Day 1

The agenda for Day 1 begins with the breakfast slot taken this year by SWW Regional Chairperson, Steve Blofield. Steve will be taking delegates through producing an estate plan report that will provide clients with greater understanding of the benefits of your advice, as well as how to increase profitability and referrals.

Following on from Steve we have the SWW’s very own Director, Anthony Belcher. Anthony will be formally opening the conference, as well as giving an introduction and update from the SWW on the happenings over the last year and what to expect from the year ahead too.

Anthony will be followed by Chairman of the SWW Professional Standards Board, Antony Brinkman. Antony will be giving an update on current and completed PSB projects, as well as setting out their own plans for the future.

Rounding off the morning we have Chief Executive of The Legal Services Board, Matthew Hill. Matthew will be giving a talk on the LSB’s Reshaping legal services project, which is a sector-wide strategy delving into several areas of law. This is one not be missed!

Kicking off the afternoon session we have lead tutor for The College of Will Writing, Siobhan Smith. Siobhan was such a popular speaker from the 2019 event that we had to bring her back this year. Siobhan’s talk this year will be on changes to the Trust Registration Service since MLD5, and what you’ll need to know to be prepared.

Finishing off Monday’s talks we have Jacob Meagher who is a lecturer at the University of Brighton. Jacob’s topic is still to be confirmed, but given his experience and knowledge, we know it’s going to be great!

Day 1 is of course capped off with the evening’s private dinner, complete with entertainment and a private bar for delegates. This is a great opportunity to have some fun with the SWW team and fellow delegates, and is always one of the event’s highlights.

Make sure you get a good night’s sleep because Day 2 kicks off first thing with even more activities – let’s take a look…

Day 2

The agenda for day 2 consists once again of a series of expert workshops covering a variety of topics. The workshops last for the morning before stopping for lunch, at which point will close the conference.

This year we have Paula Finch of NBM Business Growth, Adam Johnson of Heritage Will Writing and Seb Shakh of WillSuite, all of whom are names you will likely be familiar with by now.

Paula stood in at the 2019 conference at a pinch and delivered an excellent session on understanding your clients better. This year’s workshop will take delegates on a journey to explore how the principles of some of the most successful sporting clubs around the world can be applied to your own business to help bring you the success that you desire.

Adam is a longstanding Fellow Member of the Society and also holds the STEP Advanced Certificate in Will Writing as well as the Financial Services Diploma amongst other things. His workshop will look in detail at pensions and death, including planning points for the estate planner to consider.

Seb is the lead developer at WillSuite, the team behind the Society’s drafting software, Sure Will Writer. Seb’s workshop will focus on the impact of technology on the future of Will Writing, utilising case studies and practical demonstrations.


As ever, we’re bringing with us a whole host of exhibitors, all of which will be keen to engage with delegates to discuss the various products and services they have to offer. The exhibitors will line the foyer so it’ll be hard to miss them!

This year’s exhibitors are:

  • Skipton Building Society
  • Marsh Commercial
  • Direct Pay
  • The Estate Planners Toolkit
  • Finders International
  • The National Will Register
  • The National Will Archive
  • SWW Trust Corporation
  • Peleman
  • Proffered

This year we’re making booking as easy and as flexible as possible. You can either book online here or download the pdf form here to return to us. Payment can be made as late as 4 weeks before the event taking place, so if you’re thinking about coming, book your space now so you don’t miss out.

For more conference details, including the full agenda and all the latest details and updates from us and the exhibitors, visit our dedicated conference page here.

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  • Steve Drury

    27th September 2021 at 6:20 pm

    Do we have an agenda that we can print off as regards timings?
    Also as R. Chairman is there a time to meet on Sunday evening?


    • Sam Smith

      29th September 2021 at 2:40 pm

      Hi Steve,

      You should have this shortly we are just finalising this

      Kind regards



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About The Society of Will Writers

The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.

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