SWW members now number in excess of 1800 and have an incredible marketing power. They work across a number of different sectors but all work in a common market which is Estate Planning.
As a not-for-profit organisation we don’t have unlimited budgets with which to spend on marketing and advertising. We benefit from 21 years regulating our membership, the good work of our members (thank you), and we are often asked to write editorials for newspapers, magazines and websites.
The last thing we are going to do is become complacent. We accept that raising the awareness of the need for a Will is still a super challenging task (67% of the UK adult population don’t have a valid Will) and we would love to encourage more people to consider it’s importance.
Over the next 12 months we will be implementing new campaigns to raise awareness of the SWW and the need for a Will. The support of our members and that of the clients who place trust in their Will Writer is appreciated.
The future’s bright, here’s what we are doing:
- A campaign with the British Liver Trust for 2016. We will be encouraging members or their clients to donate a small token to the BLT to allow them to continue to raise the awareness of liver disease.
- We will be writing a number of articles of the coming months for members to publish on their websites. This will cover everything from; the simple formalities of writing a Will, Probate and what to do when the time comes for a family member or close friend, and funeral planning. Setting up trusts on death etc..
- Introducing a logo for our members which demonstrates that members are code compliant and safe to do business with.
- Releasing a list of principles which sit along side the Code of Practice. The Member Principles inform how a member will treat a client, run their business, and act as a member of the SWW.
We would like to invite everyone to speak to the Society about our future campaigns and to get involved. Together, we would like to demonstrate what ‘good’ looks like.