On the 16th and 17th of July The College of Will Writing trialled two new courses, delivered by award-winning entrepreneur Paula Finch. These courses form part of a new series dedicated to business development and will be run again from Autumn onwards. I sat in on both days, not just to test the quality, although…
I’ve written quite a bit on marketing this year, which I hope has got some of you thinking about how you market yourselves and your business. Some of you may be thinking that some suggestions seem daft, but companies do not spend millions of pounds a year in developing their own brand without reason. I’m…
Tomorrow is the start of the Lincolnshire County Show; over the two days it attracts around 65,000 visitors. Listening on the radio last night to local radio, broadcasting from the showground and talking to the exhibitors setting up their stalls brought back a lot of very fond memories of the early days of the Society.…
As part of the Society of Will Writers 25th anniversary year, we are again revisiting IFA’s and other professions in the financial services sector. For years, IFA’s felt providing Wills for their clients was a waste of time and resources, especially when they could be out selling their own products. Today the market is totally…
The phrase Customer Centricity is used often today as if it’s something new and mystical, and it’s often used by people without really knowing what it means. I’ve been working all my life, and I am now 68, I left school at the age of 15 and started work in Sainsbury’s, not the modern supermarkets…
Two weeks ago, I talked about watching what other companies do and how they market themselves and their products. I gave some tips I’ve picked up over the years and now I want to expand on that article. We know that “selling off the page” through newspapers does not work unless you have something special,…
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product? Although M&S may not be doing too well on sales, the brand is well known for quality, and before coming to a decision they had probably spent millions on…
The Society of Will Writers, the largest self-regulatory body of its type are pleased to announce the expansion of their partnership with Solve Legal. The SWW have been working with Solve Legal for a couple of years for the benefit of SWW members and are incredibly pleased to be able to offer web design through…
Why do we market our business? This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface. As some of you may have heard me say ‘marketing is all encompassing’ and by asking the question why do we market doesn’t just mean – to advertise… This article…
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and…
