Make marketing easier as a will writer

Like most professionals, you’d rather be doing your job than looking for new business. So here’s how to make it easier.

  1. Know why you’re the best

When you speak to a potential client, you need to be able to convince them you’re the right choice. What makes you special? Is it your years of experience, your dedication to customer service, your bedside manner? Focus on that first and foremost.

  1. Use good reviews

Customer testimonials and reviews are worth their weight in gold. Put them on your website, flyers and directory pages. Research shows that reviews are the quickest way to build trust.


  • Consider lead generation


If you want new customers without the cost of Google ads, SEO or social media, lead generation might be for you. Potential clients who are looking for your services see your details on a comparison site, and you get their validated contact details. It’s a really flexible and affordable way to find new customers.

The Law Superstore is a lead generator, creating over £1 million worth of work for our partners in 2022. We’ll be at the Society of Will Writers conference, so come and talk to us about how lead generation could work for you.

#SWWCon23 | Book your place here.

This article was submitted by The Law Superstore as part of their sponsorship package for the 2023 SWW Conference. The views expressed in this article are those of the submitter and not those of The Society of Will Writers.

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About The Society of Will Writers

The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.

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