The phrase Customer Centricity is used often today as if it’s something new and mystical, and it’s often used by people without really knowing what it means. I’ve been working all my life, and I am now 68, I left school at the age of 15 and started work in Sainsbury’s, not the modern supermarkets…
Two weeks ago, I talked about watching what other companies do and how they market themselves and their products. I gave some tips I’ve picked up over the years and now I want to expand on that article. We know that “selling off the page” through newspapers does not work unless you have something special,…
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product? Although M&S may not be doing too well on sales, the brand is well known for quality, and before coming to a decision they had probably spent millions on…
Why do we market our business? This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface. As some of you may have heard me say ‘marketing is all encompassing’ and by asking the question why do we market doesn’t just mean – to advertise… This article…
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and…
