Why do we market our business? This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface. As some of you may have heard me say ‘marketing is all encompassing’ and by asking the question why do we market doesn’t just mean – to advertise… This article…

  Marketing your business essentially comes down to communication.   What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do.   People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and…