“I don’t know, I’ll Google it.” There are steps you can take to help your wills and probate business appear prominently on a Google search.
On the 16th and 17th of July The College of Will Writing trialled two new courses, delivered by award-winning entrepreneur Paula Finch. These courses form part of a new series dedicated to business development and will be run again from Autumn 2019 onwards.
I have always been an advocate of getting out to meet your market, rather than wait for them to come to you.
The phrase Customer Centricity is used often today as if its something new and mystical, and its often used by people without really knowing what it means.
We know that “selling off the page” through newspapers does not work unless you have something special, difficult or unique to offer.
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product?
This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface.
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and...
About The Society of Will Writers
The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.
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The Society of Will Writers
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