“I don’t know, I’ll Google it” is a phrase many of us use on a regular basis. It isn’t surprising that more than 5.6 billion searches are made everyday on Google, enabling the company to hold 88% of the search engine market. With Google being the go-to place, it’s important that your business stands out…
On the 16th and 17th of July The College of Will Writing trialled two new courses, delivered by award-winning entrepreneur Paula Finch. These courses form part of a new series dedicated to business development and will be run again from Autumn onwards. I sat in on both days, not just to test the quality, although…
Tomorrow is the start of the Lincolnshire County Show; over the two days it attracts around 65,000 visitors. Listening on the radio last night to local radio, broadcasting from the showground and talking to the exhibitors setting up their stalls brought back a lot of very fond memories of the early days of the Society.…
The phrase Customer Centricity is used often today as if it’s something new and mystical, and it’s often used by people without really knowing what it means. I’ve been working all my life, and I am now 68, I left school at the age of 15 and started work in Sainsbury’s, not the modern supermarkets…
Two weeks ago, I talked about watching what other companies do and how they market themselves and their products. I gave some tips I’ve picked up over the years and now I want to expand on that article. We know that “selling off the page” through newspapers does not work unless you have something special,…
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product? Although M&S may not be doing too well on sales, the brand is well known for quality, and before coming to a decision they had probably spent millions on…
Why do we market our business? This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface. As some of you may have heard me say ‘marketing is all encompassing’ and by asking the question why do we market doesn’t just mean – to advertise… This article…
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and…
