The phrase Customer Centricity is used often today as if its something new and mystical, and its often used by people without really knowing what it means.
Most readers will know what CRM software is and does, and for those that don’t, it stands for Customer Relationship Management software.
We know that “selling off the page” through newspapers does not work unless you have something special, difficult or unique to offer.
Have you ever given thought as to why a company the size of Sky would use M&S vouchers as an incentive to take their own product?
A person is at liberty to draft their own will if they wish, and therefore pay only for the ink and the paper required to write it or the cost of a DIY kit from a Highstreet stationery shop.
If you're in the business of offering Wills and Estate Planning to your clients and have done so for a while you might begin to think that your offering/image is getting a little stale and in need of reinventing.
Very rarely is anything in life free. Those things that are free often have no perceived value and where something is provided for free the cost is often absorbed somewhere else (meaning you still pay for it), or it is free because the provider has an ulterior motive.
CareerMarketingPartner NewsThe College of Will WritingTraining0The College of Will Writing Expands its Courses Further – Business Growth
Following on from the launch of the dedicated will writer training centre in 2014, the SWW has developed a range of courses for Estate Planning Professionals and solicitors.
The Society of Will Writers (SWW) is a professional trade association for Will Writers and Estate Planning professionals which was created in April 1994. It started with 5 founding members and has grown to become the largest organisation of its type today.
The SWW’s Code of Practice is a living document. It is essentially the rule book by which all members are expected to practice and adhere to.
About The Society of Will Writers
The Society of Will Writers is a non-profit making self-regulatory organisation whose primary objectives are the advancement, education and ethical standards within the will writing profession.
Contact Us
The Society of Will Writers
Chancery House
Whisby Way
Lincoln
LN6 3LQ
Tel: 01522 687888
Fax: 01522 694666
E-mail: [email protected]
Quick Links
Copyright by The Society of Will Writers. All rights reserved.
Registered in England and Wales. Company Number: 02918900.