This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface.
This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface.
Marketing your business essentially comes down to communication. What better way to market your business than to publicly demonstrate your ethos towards consumer protection. This is exactly what SWW members do. People do business with people they like and trust. This is a simple marketing principle known as the ‘Know, Like and...
SWW members now number in excess of 1800 and have an incredible marketing power. They work across a number of different sectors but all work in a common market which is Estate Planning. As a not-for-profit organisation we don’t have unlimited budgets with which to spend on marketing and advertising. We benefit from 21 years...